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[Chinese shoes Network - News] Following the full-year results released Adidas, the world's largest sporting goods company Nike in Beijing on March 23 released the 2011/2012 third-quarter earnings. Despite the impact of a slowdown in the Chinese market, the two sporting goods giant still hand over the bright earnings. In contrast, cultivating the Chinese sports brand in the domestic market would not that better than a day. Especially for the target consumer groups located in 90 after Li Ning (02331.HK), in the same time are difficult transition facing difficulties both from within. Nike-expected performance The report shows that Nike net profit of $ 560 million, up 7 percent from $ 523 million the same period last year. Bloomberg News survey, the survey of 19 analysts on average expected earnings per share for the third quarter of Nike $ 1.17. In the past 23 quarters, Nike's earnings have 22 quarters exceeded analyst expectations. Nike said in the earnings report, this performance is mainly due to strong growth in sales in North America as well as a substantial increase in new orders. Not included the impact of exchange rate conversion, Nike value of orders in North America and emerging markets on a substantial increase of 22%. Meanwhile, Nike total between March to July orders for footwear and apparel products to $ 9.4 billion, an increase of 15% over the jordan 3 katrina 2018 previous year. In addition to Nike, Adidas also recently announced the 2011 annual results, last year's revenues of 13.344 billion euros, excluding exchange rate factors, up 13%; profit per share rose by 18%, a record high. Although last year's performance exceeded expectations, but weakness in the Chinese market, it has allowed these foreign sporting goods giant well prepared. Adidas expects a slowdown due to the growth of the Chinese market, the company in 2012 revenue increased by only 5% to 9%. Li Ning trouble For the Chinese local brands, in addition to the performance of the past year has been the leading sporting goods companies in the domestic Anta (02020.HK) slightly better, China Dongxiang (03818.HK), Olympic sports (01968.HK), United States g International (00953.HK) and other companies are expected to decline in the performance of last year. Anta report shows that turnover increased by 20.2 percent to 8.9 billion yuan, gross profit increased 18.7%, profit attributable to shareholders increased by 11.5% to 1.73 billion yuan. But also a far cry from the rapid growth of a few years ago. shoes and apparel industry commentators Magang told reporters that, after 10 years, Li Ning, Anta and other companies with double-digit average annual growth of about 30%. has occupied the top spot in the domestic sports brand Li Ning years not only did not cheap air jordans get rid of the domestic market, foreign brands continue to lose ground offensive, the performance is also expected to decline. In a recent performance forecast Li Ning said in the year 2011 equity holders of the profit margin is expected to fall from about 7 to 8 percentage points compared to 2010's 11.7%. In addition to the order in which the weak growth, inventory impact, costs and expenses rose also dragged down the earnings of the important reasons. wholesale discount rate by the new policy and the impact of rising production costs, gross margin is expected to decline 47.3 percent in 2010 compared with about 1 to 1.5 percentage points. On aspects of the brand, product, human resources and other inputs, the overall expense ratio (including distribution costs and administrative expenses) is expected to increase by about 7 to 8 percentage points compared to 2010's 33 percent. Li Ning's multi-industry performance decline blamed its poor internal restructuring. Following the successive resignation of Li Ning company executives to this year, Li Ning accepted the TPG and GIC investments amounted to 750 million yuan for the company's development, to Li Ning Company announced that it will conduct organizational restructuring, downsizing, improve operational efficiency and reduce personnel costs, can take shape. Faced with this situation both inside and outsid foamposites for cheap e attack, Li Ning in the earnings report said, will continue to promote the channel change, strengthen two to four lines retail market efficiency, further clean up the retail end inventory, speed up cash flow. However, the channel sink not only Li Ning, Nike's action seems faster, this international brand already in the layout of China second and third tier cities. Early in August 2010, Nike launched 300 yuan cheap shoes, representing the current price drop of 25%. Thus compared to Li Ning brand influence and the price advantage is even more bleak. The good news is, Li Ning first quarter of 2012 ordering data show that the number of orders reversing three consecutive quarters of decline, achieved positive growth, wherein the amount of footwear orders increased faster than apparel products. (Chinese shoes Network - the most professional and authoritative Footwear News)2015 spring Vans invites San Francisco artist Zio Ziegler to work together to launch design shoes. By 90s of last century graffiti art, inspired skateboard culture and immature hand-painted art, Zio Ziegler will be the world of graffiti and hand-painted art fusion and creation. 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It is reported that Nike LeBron XI EXT "Blue Suede" item in North America major Nike Sportswear designated shops listed, in April 10th: 656274-440 price: $200. Nike Sportswear Nike WMNS Air Max continued to launch the 90 white / silver color products, this shoe body with white breathable mesh as base material, and the silver leather fenders and collocation Swoosh decoration, more concern is the design of this kind of Grey Suede toe to heel is the leopard pattern collocation, is given this adds a lot of sexy and luxurious feeling. The white midsole, with the silver AIR MAX, opens the air cushion, perfectly catering to the theme of the shoes. This section is expected to be released next month at the Nike Sportswear major monopoly, like friends do not miss. 2012-10-26 14:21 upload and download attachments (217.95 KB) [Chinese shoes Network - Brand Dynamics] Following Nike, Adidas is the world's second largest manufacturer of sports shoes and apparel, at present, in the face of the debt crisis in the EU region, Adidas remained "indifferent." "We almost did not feel any impact, but also developed very well." Herbert Hainer, president cited released Tuesday said at the time, "Der Spiegel" and "Nande Times" interview, he adds, "Since we The product appears after so many countries we have a good idea of ??consumers in the purchase of some unexpected situation at some point they will come around. " Hainer cited last month as saying Adidas expects its revenues and profits will grow more in the next year, despite the debt crisis in the EU area. 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