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About Us | shoes Network Introduction | Copyright | Success Stories | Chinese shoes Network News | Service | Contact Us | Links | Site Map | Payment Method national customer service hotline: 400-8873777 Chinese e-commerce website 100 service@cnxz.cn Chinese shoes network People's Republic of China telecommunications and information services business license ICP Number: Min B2-20110084-2Nike Air Python first launched in 26 years will fall to. The combination of Air Jordan II and Air Force II design of the shoes the first commercially available time is 1987, but also for the first time from the court shoes transition into the tide of the times. No Swoosh shoe body design, heel, shoe side and tongue with snake ornament, although the so-called trend is a pair of shoes, but had rarely have the limited sale. Now Air Python engraved regression, selection of high quality leather collocation serpentine material production, keep shoes tradition at the same time reflects the aesthetic progress. 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Running Fan, one was from the Chinese traditional culture and morality of the "great teacher of the people," a soulless human soul; he was signed as a Nike spokesman, can not be said to be a sad, N Cheap jordans online ike China market strategy is the Nike brand great failure management. & nbsp; & nbsp; & nbsp; 1980 Nike company entering the country, set up its first production liaison office in Beijing, Nike adhering to "Local for Local" concept, not only advanced technology into our country and fully committed to local talent, culture production technology, marketing ideas. Through this local take it, the local manner, Nike in China has made rapid development. Nike in the Chinese market, although work has been ahead of Adidas, but made the 2008 Olympics in the Adidas sponsorship rights in January 2005 to 1.3 billion yuan huge investment, in August has spent ? 3 billion acquisition of US's second-largest sports brand Reebok, the Adidas Nike market Raiders feel tremendous pressure, alone a Liu Xiang, Yi Jianlian and other stars, and not with the Adidas Olympic marketing to compete, just to Nike's contract as event marketing gimmick? Or is it true coincidence Running Fan "people-oriented, independent personality," the purpose of Nike? & nbsp; & nbsp; & nbsp; contract dispute can not be said of Nike Running Fan Market courage! It is said that Running Fan endorsement of three series of seven brands of running shoes and more varieties of poor sales in Western markets, while the annual Running Fan endorsement contracts only $ 70,000 while Liu Xiang in the same series of advertising revenue as high as 2.5 million dollars. Because of this ultra-cheap advertising contract hit a record low corpo cheap air jordans rate endorsement contracts. Nike is a cheap price for the endorsement of it? Nike Running Fan stress is placed on appeal, hoping to claim the Nike brand's personality gradually expand in Running Fan personality advocated, in order to achieve the expansion of the Nike market segments. & nbsp; & nbsp; & nbsp; the market will develop it in accordance with the idea of ??Nike? I believe not! As market segments spokesperson Nike Running Fan can be considered to win in the next Olympic marketing momentum Adidas little luck, but for the Nike brand in China market reputation it? Nike is clearly styled under enormous pressure of Olympic marketing, Running Fan individualism remarks violated the Chinese traditional moral culture, contrary to Chinese education and culture, and social responsibility, contrary to China if touched Chinese consumers Emotional bottom line? Nike is not detailed to investigate, not to think about the influence of Chinese culture in the market rush to make a decision Running Fan endorsement can not say that do not understand the Chinese market, do not understand the Chinese culture, do not understand Chinese consumers. & nbsp; & nbsp; & nbsp; the Nike brand awareness in China has been in the lead, need to do is continue to create the Nike brand's reputation, the formation of the Nike brand culture in order to achieve the ultimate brand marketing. Endorsement is a very good marketing strategy, but spokesman choice? Running Fan support is because access to many buy cheap jordans online advocates in China more and more personalized attention, but does not mean the formation of a personality culture, mainstream culture, brand culture needs to be successful is consistent with the mainstream culture of a country; Fan Running the act itself is close to the Chinese public's moral feelings bottom line, but also with Guo jumping and appears against the backdrop of its personalized full, but for a brand, a high visibility of the Nike brand, such endorsements but rather superfluous, and even Because the bottom line and touch the public's emotions appear brand crisis. As a brand marketing, not only for the needs of expanding brand awareness and brand reputation damage, accumulated brand reputation for the brand's market share has played a very important role, simply to hype brand awareness and brand reputation damage can not be said that the brand is extremely short-sighted market behavior. The development of the Chinese market has made the kind of pure speculation become a tired consumer behavior, emotional neglect and moral bottom line consumers to brand marketing will also condemn and boycott by consumers. & nbsp; & nbsp; & nbsp; Once your users have been proposed to flee teacher Meizhong facto endorsement of Nike running shoes, Nike will firmly resist running in domestic sales. Regardless of whether there will be resisted or resist the success of Nike's reputation will certainly be reduced to very low at this time, and even evolve into a serious brand crisis. jordan retro 14 white/fuchsia blast/black Chinese consumers are increasingly feeling the bottom line can not be challenged, Carrefour boycott and its promotional provocative form even more massive boycott evolved into (global brand network) a serious brand crisis can not be said for all brands in China as a precedent , marketing behavior of Chinese consumers ignore the emotional bottom line carried out did not succeed, in order to learn to Nike marketing in China, or to look at Chinese culture it! & nbsp; & nbsp; & nbsp; a brand after all follow the law of development of a culture, in order to make the Nike culture into mainstream culture in society, Nike needs to do is not to promote the very personality of individualism proposition, but as Auxiliary and social mainstream culture into society, into the consumer, and ultimately achieve brand culture marketing purposes. & nbsp; & nbsp; & nbsp; signing Running Fan Nike, the brand back! Other brands will also sounded the alarm! & nbsp; & nbsp; The text of the original works, the network reprint please send an e-mail notification On print media reproduced please contact the author, reproduced should strictly ensure the integrity of the work, the copyright |???? all prohibited, title, signature, text , paragraph mode, attachment delete, change, and indicate the original source and link. 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